Innovation Strategist Design Researcher
Yrs of experience
Hello dear human! I’m Martina, design researcher and innovation consultant based in Israel. I help founders and companies with identifying improvement opportunities and developing new products. I lead projects, shape strategies and design systems.
Currently, I work with early stage startups assisting them with refining their product & business vision using business design methodologies. Previously, I spent time at McKinsey&Co and Daimler AG, among others.
I love the process of analysis & synthesis through map and models creation. My favorite design tools are Excel and Miro.
I’m very much into finding patterns and counting stuff. I love to digest my thoughts through speaking, writing and mentoring.
Curious? Let’s get in touch! Contact me / follow me on Instagram / sign up for my newsletter.